On the UK tour from major American Football teams, NFL approached 37 to collaborate on designing their merch. Ocean describes her design process as wanting “to merge both British and American culture surrounding the sport. Illustrated with her personal form of stippling, the NFL inspired artwork was created. Faint dots of the British flag were embedded into the helmet, accompanied by traditional Jersey font representing her brand ‘37’”. The collections celebration, hosted by GRM Daily x NFL, debuted both the T-shirt and Hoodie showcasing her artwork, which was then available to purchase at the Tottenham Hotspur Stadium by fans watching the games.
37LDN x NFL
